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February 05 2016


Multilingual Digital Marketing

digital marketing

In the world of business development and branding, going digital is perhaps all the buzz. So just what is internet marketing and how can we apply it to grow our businesses?

Internet marketing Defined

Digital marketing will be the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social networking, radio, television, mobile and also forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered online marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, unsolicited mail, print directories, billboards and posters are starting to connect to their digital counterparts. With things like URL landing pages, QR codes, web banner ad campaigns, online directories and text codes, traditional marketing techniques almost always has a online marketing connection.

multilingual seo

Why the main focus on Digital Media?

The shift to digital media has been driven by marketing agencies, companies and consumers alike. The ever-increasing demand to exhibit quantifiable results makes going digital an aspiration for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is easier to track than traditional marketing media for example print advertising.

For companies, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are affordable alternatives to print advertising and mail. These digital channels are around to businesses of any size, and help to even the arena for start-ups, small businesses and independent consultants seeking new company.

For consumers, the rapid pace of life makes digital advertising a necessity. When consumers are looking for goods and services, gone are the days of thumbing via a phonebook to find them. Now, we take out our mobile devices or head to our computers for answers - and that we find them fast.

Using Digital Media to create Your Business and Brand

No matter what size your business is - large or small to medium sized business / enterprise (SMB or SME) - you can effectively market your business through low-cost digital channels. The building blocks of your marketing efforts will be your website. Invest wisely in your website, and be sure who's does the following:

 Adequately represents your organization and brand (feel and look, messaging)
 Adequately speaks to your target audience
 Can be found by searchers on the top search engines
 Is up-to-date and easily navigable
 Provides multiple channels for customer communication
 Connects to other marketing efforts

Our recommendation is that you work with a professional web site design firm that is skilled in website design and search engine optimization. Because your website is the foundation from which all other digital channels may lead, it should be considered one of your top business investments.

When you have your website complete, the subsequent steps would be to launch once a month or bi-monthly e-mail campaigns, and fasten with customers via social media. If you are truly over a shoestring budget, these are generally efforts that can be done in-house (by someone with all the proper knowledge) and a low cost by an outside digital marketing agency. Make sure that all of your efforts lead customers time for your website where they're able to fully engage with your company, products and services, and choose the channels whereby they contact you.

In case you are interested in getting aggressive with search engine marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many companies today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply developing a website means that customers will discover it. Not so. Your internet site must be built with specific keywords and phrases, meta data, page content and linking strategies that can help it reach top search engine rankings.

Because many key words and phrases have stiff competition for top level search rankings, you will need to supplement your search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click promotional initiatives can be a little daunting, however with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside internet marketing agency.

Beyond e-mail, facebook marketing and search engine marketing, you can venture into a host of other internet marketing efforts. Mobile advertising, radio, television, electronic billboards plus much more are available as marketing outlets. Whatever digital efforts you select, they should all connect and tie to your foundation - your small business website.

Don't be the product, buy the product!